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Tuesday, May 24 • 9:15am - 9:50am
Embracing Social Media, Mobile Tools, & Communication Campaigns To Connect, Engage, & Reward A Dispersed Workforce
IBM Global Business Services

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IBM Federal has over 4,000 employees throughout the world and uses monthly campaigns to provide its workforce an opportunity to engage with its leaders, input into business discussions, and recognize teams. From text messaging your ideal work environment, to requesting song and videos, employees are encouraged to build their own brand within the organization. 


Discover how social media, mobile tools, and communication campaigns can be used to connect, engage, and reward a disperse workforce. Take away new ideas and vehicles you can use to engage your workforce, including how to:


  • Utilize new campaign ideas and communication vehicles to improve employee engagement
  • Develop a communication roadmap to plan and coordinate themes
  • Recognize, motivate, and inspire every employee
  • Measure your communication effectiveness for maximizing ROE (return on engagement)


Michael Anton, Senior Communications and Social Media Consultant

IBM Global Business Services

avatar for Michael Anton

Michael Anton

Senior Communications and Social Media Consultant, IBM Global Business Services
Michael Anton has extensive experience in internal and external communications and information management.  He is a Senior Communications and Social Media Consultant with IBM Global Business Services.  He currently leads the Public Sector Social Business Tribe and is a member of... Read More →

Tuesday May 24, 2016 9:15am - 9:50am PDT
Davidson Room, 2nd Floor Sheraton Nashville Downtown

Attendees (1)