Social, Video, & Mobile for Internal Communications

Employee Engagement is the key to building culture and driving business results.  But how do you effectively engage a multi-location, mobile workforce that may not be sitting at a desk, dining in your employee cafeteria, or available to attend town hall meetings. As email overload becomes the norm, today’s mobile workforces are increasingly difficult to reach, engage, and activate.  The rise of social media has created a plethora of new channels and opportunities for companies to talk to their employees, but are those employees actually listening?

You’ll have the unique opportunity to hear how various organizations are reaching and engaging their remote workforces. Learn their successful, and not so successful, tactics, including how to:  

• Determine the best channels, times, and opportunities to communicate with your employees
• Create a channel strategy to reach and engage multi-generational workforces – one size doesn’t fit all with employee communications
• Effectively use social media
• Implement video and make sure it works as intended
• Strategize for maximum results - does the messenger matter more than the message? Are employees more apt to engage depending on who is talking, or depending on how the message is delivered?

Panel Moderator:

Carreen Winters, Executive Vice President & Practice Leader, Corporate Reputation Management MWW PR 

Panelists:

Shannon Eis, VP of Corporate Communications Yelp

Mike Kelley, Chief Sustainability Officer YRCW