Corporate videos don’t always have to be boring, but they can't be cat videos every time either. Finding a balance between professional and wacky, while also staying authentic to company culture, can be hard, but it isn’t impossible.
Hear first hand how Roche Diagnostics North America found their balance and managed to deliver informative, yet humorous, videos while engaging their audience.
Hear best practices and gain practical advice on how to balance information and fun in your organization’s videos, including how to:
- Decide when to be funny, and when to be professional and how to effectively merge the two
- Walk the fine line of injecting humor into your stories without losing the message
- Engage your employees through video by appealing to what they want to watch
- Get your important messages seen, heard, and shared
Chris Bias, Employee Communications Manager
Roche Diagnostics North America
Rocky Walls, CEO
12 Stars Media
