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Monday, May 23 • 3:30pm - 5:30pm
WORKSHOP D: Harnessing The Power Of Storytelling Through Digital Communication Channels: Attract, Captivate, And Inspire Employees
Monaco Lange -- The engagement consultancy™

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Remember that book you couldn't put down? Or that movie you didn’t want to end? Great storytelling is a skill that directly accesses the part of our brain that is built for recall. Improving upon storytelling initiatives within your internal communications strategies will help engage and activate employees, and enable authentic messaging to connect all employees to the core values and mission of your organization.


In this workshop, you will learn to transcend “communications fog”—vague and generic messaging—and how to utilize digital channels to unlock the power of your organizations’ stories , help employees experience newfound freedoms, directional possibilities, and a natural urgency to create.


Hear informational and inspiring examples of storytelling through digital, mobile, and social platforms, and learn how to:

  • Define your unique story and how to build it from within
  • Align your story with the core values and vision of the organization
  • Encourage employees to create user generated content with confidence
  • Present authentic company stories with clarity
  • Understand the employer brand as a story, and the power within it


Greg Monaco, Founding Partner

Monaco Lange -- The engagement consultancy™

avatar for Greg Monaco

Greg Monaco

Brand Consultant, Monaco Branding and Creative
For the past 20 years, Greg has dedicated his mind and heart to helping companies align around shared values, vision, and telling their unique stories to the world. As founder of The Engagement Consultancy™, Monaco Lange, Greg puts these skills into action by helping organizations... Read More →

Monday May 23, 2016 3:30pm - 5:30pm PDT
Studio 6A, 6th Floor Sheraton Nashville Downtown