Your goal: To use more videos for internal communications!
Your problem: Videos cost too much money, take too much time to produce, are complicated and production is intimidating, and you don’t have a video crew.
The solution: Attend this workshop and be trained on how to create captivating videos using your own smart phone!
Learn video hacks to help your organization accomplish more with video in less time, for less money. Most importantly, learn how to create inspiring video that employees will actually want to watch and share, strengthening your brand from within!
In the most hands-on video training you will ever receive – you will have the opportunity to shoot video and receive feedback on the spot. You’ll learn the tools and industry tricks to create, produce, and share video that will engage and inform your employees!
12 Stars Media
Low readership also undermines the importance that internal communications play in helping companies achieve their objectives.
In this workshop, you’ll identify the causes of low readership and provide solutions that will increase readership by 35%! Are you ready to learn how to:
Rob Drasin, President
Trident Communications LLC
Yet, there are some important questions to consider before you center your entire communications strategy, and invest significant time and budget, in that shiny new app. After all, 1 out of 4 apps that are downloaded are never used and the competition for employee time, especially on mobile phones, is fierce.
In this workshop, we’ll focus the discussion around 10 key questions (or maybe a few more from participants!) to ask before hitting download on that app for your employees. They range from evaluating the ROI to targeting the right users to developing the right app content.
The goal of this workshop is to ensure the app that you choose to use for communications gets a 5-star rating from your employees!
Leave this session equipped with 10 crucial questions you will need to ask before investing in an app, in addition to learning how to:
Meghan Barstow, Senior Vice President & Group Head, Employee Engagement
Edelman
Remember that book you couldn't put down? Or that movie you didn’t want to end? Great storytelling is a skill that directly accesses the part of our brain that is built for recall. Improving upon storytelling initiatives within your internal communications strategies will help engage and activate employees, and enable authentic messaging to connect all employees to the core values and mission of your organization.
In this workshop, you will learn to transcend “communications fog”—vague and generic messaging—and how to utilize digital channels to unlock the power of your organizations’ stories , help employees experience newfound freedoms, directional possibilities, and a natural urgency to create.
Hear informational and inspiring examples of storytelling through digital, mobile, and social platforms, and learn how to:
Greg Monaco, Founding Partner
Monaco Lange -- The engagement consultancy™
IBM Federal has over 4,000 employees throughout the world and uses monthly campaigns to provide its workforce an opportunity to engage with its leaders, input into business discussions, and recognize teams. From text messaging your ideal work environment, to requesting song and videos, employees are encouraged to build their own brand within the organization.
Discover how social media, mobile tools, and communication campaigns can be used to connect, engage, and reward a disperse workforce. Take away new ideas and vehicles you can use to engage your workforce, including how to:
Michael Anton, Senior Communications and Social Media Consultant
IBM Global Business Services
Are you a sports fan? Researchers claim that people like watching sports for at least three reasons: the outcome is uncertain, we like to identify with a group, and winning builds our self-esteem. Employees are no different. In order to engage employees, Concur uses video to help employees feel like they are a part of the unfolding story, know (and like!) their co-workers, and be reminded they are working for a winner.
Hear how the Concur Communications Team uses video, and learn how to:
Jody Wilkins, Product Communications
Concur
The employee experience is always reflected in the customer experience; satisfied and engaged employees create satisfied customers. Learn how Pepper Construction has increased employee satisfaction, encouraged innovation, and connected employees in the field and office – through crowdsourcing, gamification and mobile apps.
Following this discussion, you’ll be ready to increase engagement, increase collaboration, and improve productivity within your organization, including how to:
This session will provide you with an overview of a number of new technologies, including how to:
Chuck Gose
Founder & Host, ICology
Corporate Communications Practice Leader, BroadSign
The concept of “Digital Storytelling” is everywhere, but what goes into creating authentic, effective and compelling story-based video content? And how do you leverage that content to create a vibrant pipeline of stories to help your internal and external audiences better understand and appreciate your company?
The award winning program “Story Works” was an internal communications program created by Walmart. “Story Works” streamlined Walmart employee stories. It was a systematic approach to collect, edit, and distribute stories across various channels for maximum reach and impact.
This session will offer you insights into the makeup of successful story based video content to take back with you to your organization, including how to:
Denise Roberts McKee, COO
About Face Media
Communication in the digital age can be an equally intimidating and exciting prospect. This session will discuss the transition from traditional media to digital media, the opportunities presented by digital communications, and a couple of cautionary tales to help guide your digital strategy.
Learn essential tools to developing a successful digital strategy, including how to:
Rachel Butts, Program Manager, Digital Strategy
Children’s Health
While the College of Registered Nurses of Manitoba is a small office of only 34 staff members, they regularly communicate with approximately 14,000 RNs across the province.
Before 2016, the College of Registered Nurses of Manitoba had only produced videos that were extremely expensive and time-consuming. With a team of only four, they believed they didn’t have the budget or resources to incorporate video into their communications strategy. This belief infiltrated their leadership team and trickled down to every other department. Video was an unattainable dream in their organization…or so they thought.
Learn how the College of Registered Nurses of Manitoba overcame these perceived obstacles and jumped into the fun world of video. With a small team and a limited budget they are now creating videos that have dramatically changed the way their staff and board members interact.
This session will show you how to develop a solid cost-effective and simple strategy to implement video within your internal communications, and show you how you can:
Kristin Hancock, Manager of Communications
College of Registered Nurses of Manitoba
Employee Engagement is the key to building culture and driving business results. But how do you effectively engage a multi-location, mobile workforce that may not be sitting at a desk, dining in your employee cafeteria, or available to attend town hall meetings. As email overload becomes the norm, today’s mobile workforces are increasingly difficult to reach, engage, and activate. The rise of social media has created a plethora of new channels and opportunities for companies to talk to their employees, but are those employees actually listening?
You’ll have the unique opportunity to hear how various organizations are reaching and engaging their remote workforces. Learn their successful, and not so successful, tactics, including how to:
Panel Moderator:
Carreen Winters, Executive Vice President & Practice Leader, Corporate Reputation Management MWW PR
Panelists:
Shannon Eis, VP of Corporate Communications Yelp
Mike Kelley, Chief Sustainability Officer YRCW
Hear first hand how Roche Diagnostics North America found their balance and managed to deliver informative, yet humorous, videos while engaging their audience.
Hear best practices and gain practical advice on how to balance information and fun in your organization’s videos, including how to:
Chris Bias, Employee Communications Manager
Roche Diagnostics North America
Rocky Walls, CEO
12 Stars Media
As today’s workforce becomes more social, employees want to leverage social platforms for both internal collaboration and external promotion. At Rackspace the Social Enablement Training Program has helped to bridge the gap between internal communication strategies and social media campaigns.
By developing strong social behaviors, clear compliance guidelines, and selecting the right tools, the Rackspace Social Enablement Training Program has transformed employee social engagement, both internally and externally.
During this session you will be inspired to explore how you can:
Elizabeth Jurewicz, Social Media Strategist
Rackspace
Tools like internal social media have the ability to engage employees in a rich, two-way dialogue. But to make it really work, you have to give your employees the freedom to post what they want, when they want to. No strings attached, filters needed, or approvals required.
Learn how Workday built and deployed a social-to-the-core intranet – in just nine months – that helps employees to connect without boundaries.
During this session you’ll gain insights on how to:
Workday
Connecting employees to the overarching business goals and showing them how every role is vital to an organization’s success can often be hard. In SHRM’s newly created Internal Communications function, they have utilized video to showcase how every employee matters and how every job impacts the business. These employee videos have helped to highlight key roles at SHRM, the unique qualities employees bring to their roles, and the value that the organization places on finding and retaining quality talent. In addition, SHRM has also recently rolled out a new social intranet with a large focus on collaboration.
Rolling out new initiatives, informing employees about new policies, or showcasing how everyone contributes to the organization’s goals can be achieved by using employees as your stars and secret weapon. Learn how to successfully overcome these objectives by:
Steven Sprouse, Manager, Internal Communications
Society for Human Resource Management (SHRM)
From posting employee video stories on your organization’s Intranet to sharing videos from the CEO, U-Haul International, Inc. successfully launched an campaign for a healthier workforce.
Discover best practices and strategies to boost video efforts and integrate video as part of an internal communications campaign, including how to:
Tom Prefling, Director, Internal Communications
U-Haul International, Inc.
Large-scale changes create engagement challenges and companies like eBay experience them at full speed. With big organizational shifts, including a high-profile activist investor, a significant workforce reduction, a disruptive cyber attack, and the separation of the PayPal division into a stand-alone company – large-scale change was an understatement and informing and engaging employees was a hefty challenge.
Hear how the eBay communications team helped chart a path through the challenges and move forward successfully into the future. Gain practical tactics and solutions to keep your employees engaged and informed during times of organizational change, including how to:
Jeff Schmidt, Director of Global Employee Communications and Transformation
eBay
